PITTI SS 96
Woolrich

PITTI SS 96

Client
Woolrich
services
projection mapping, content creation, motion graphics, 3D scan
Link

where light, fashion and history merge

On the occasion of the launch of the new SS20 collection at Pitti Immagine, CABINAA conceived and created for Woolrich a suggestive immersive experience inside the Octagonal Hall of Fortezza da Basso in Florence.

During the days of the fair, Woolrich's guests had the opportunity to experience a space designed on the three key elements of the slogan "Woolrich Keeps You Warm, Dry and Protected" in which, through projection mapping, garments and natural elements merged animating the niches of the Octagonal Hall.


tomorrow will be memories.

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