At Milan Design Week, Kinder Surprise celebrated its 50th anniversary with a playful, tech-driven experience. In the heart of the Tortona District, a giant three-meter egg invited visitors to become the surprise themselves. Using AI, their faces were transformed into personalized avatars in the iconic Kinder style. Each guest received their digital “surprise” on their smartphone, while 50 lucky participants took home a 3D-printed miniature of their avatar.