[Project]

Passive Cooking

A smart object for cooking in a passive way.

Client

Barilla

Discipline

Strategy · Creative Tech

Barilla launches an international campaign focusing on passive cooking, a smart object to engage the community and help users. This initiative is the heart of Barilla’s global campaign dedicated to sustainability and energy saving. Applied to the pot, the devices communicates to your phone all the instructions on how to handle the ancient technique of cooking. On Barilla’s website there are the instruction (open source) to build your own device.

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