[Project]

The Triple Stitch

An interactive wall to play with the iconic elements of the Italian fashion brand “Zegna”.

Client

Zegna

Discipline

Spaces · Creative Tech

Zegna’s three multidimensional lines are the inspiration for a technologically-advanced interactive game with an old-fashioned flavour. Interactive games are displayed on a massive, deconstructed wall made of LEDs — gradually transforming from a more minimalist aesthetic to one dense with color. Guests are invited to play in real time with an interactive device.

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